Trade areas are manually mapped (drawn) based on the popularity of "destination points" and the routes and time it takes to get there. Then, demographic, growth, competitive and other trade area metrics are collected, ranked, and summarized into a scorecard customized to your needs. This unique mapping method is far more accurate than simply using miles radius or only drive times.

Branch competition is the most significant variable in building branch output estimates. This phase includes a full 20-Point Predator & Prey analysis of every competing institution branch. Qualitative variables considered include branch age, facade, street level siting, clustering; and institution brand, product value, e-service value, local marketing, and much more.

We blend market, peer, competitor, and customer/member data to build advanced custom models predicting branch output. These measures allow us best determine not just where to site, but also the impact from closures, relocations, redesign investments, and more. This phase is essential for any institution looking to plan for future growth within existing and new markets.

After your Market Study is complete, we offer ongoing advisory coupled with a secure online tool to interact with the data, create custom scenarios, and print and export reports. With our advisory service, we act as your own personal "market expert" as we use the study to help make future decisions, like examining specific street level sites, closures, relocations, and more.